Retail Marketing Director - Football - Interim - ASAP

We're looking for a Director, Retail Brand, Football, EMEA to lead the Football retail brand strategy across EMEA for a leading global sportswear and apparel brand, driving best-in-class consumer experiences across direct-to-consumer stores and key retail partners.

Ideal for an experienced retail marketing and brand leader with a passion for football, sport, culture, and consumer engagement. You'll lead a high-performing team, shape retail storytelling, and ensure the Football business shows up with distinction across a complex marketplace.

Key Responsibilities

• Lead the Football retail brand strategy across EMEA.
• Drive premium consumer experiences across the brand's Direct and partner retail channels.
• Lead and develop a team of retail marketing professionals.
• Shape and execute Go-To-Market strategies for Football products and campaigns.
• Translate consumer insights into impactful retail activations and storytelling.
• Partner with cross-functional teams including Brand, Merchandising, Visual Merchandising, and Planning.
• Influence senior stakeholders and align teams around a common vision.

Requirements

• Strong experience in retail marketing, brand marketing, or consumer marketing.
• Proven experience leading integrated, cross-functional marketing strategies.
• Strong people leadership and talent development experience.
• Ability to turn consumer insights into retail growth opportunities.
• Strong stakeholder management and influencing skills.
• Experience working within large, matrixed organizations.
• Sports, football, retail, or lifestyle brand experience strongly preferred.
• Commercial mindset with excellent communication skills.

Ideal Profile

• 8+ years of experience in retail marketing, brand marketing, or commercial leadership.
• Track record of driving premium brand experiences across multi-channel retail environments.
• Experience leading and inspiring high-performing teams.
• Strategic thinker with strong execution capabilities.
• Passionate about football, sport, culture, and consumer trends.

Contract:

• Start date: ASAP
• Duration: 6+ Months with an option to extend.
• Location: Randstad - 3 days a week onsite
• Agreement: 40 hours per week
• Rate: Please let us know your expectations

If this is interesting, please reach out to me directly m.tshangana(a)globalenterprisepartners.com or +31 65 502 0207

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