Freelance Website Experience Manager | Digital Marketing & Website Strategy | Consumer Healthcare

Global Enterprise Partners is supporting a leading global consumer healthcare organization in the search for a Website Experience Manager to join its digital experience team.

We are looking for a digital marketing professional with a strong background in website performance, SEO, web analytics, and user experience optimization. The successful candidate will act as the subject matter expert for a portfolio of brand websites, driving visibility, engagement, and business impact through data-driven recommendations and continuous improvement initiatives.

This is not a Product Owner or IT Project Management role. The client is specifically seeking a digital marketing and website strategy professional capable of owning website performance and advising brand stakeholders on best practices and strategic direction.

Requirements

Must-Have

• 2-4 years of experience in Digital Marketing, Digital Strategy, Website Performance, or a similar area.
• Strong knowledge of SEO and website visibility best practices.
• Understanding of GEO (Generative Engine Optimization) and AI-driven search visibility concepts.
• Experience with web analytics tools such as Google Analytics (GA4), Google Search Console, and SEMrush.
• Ability to translate analytics insights into clear actions and priorities.
• Strong stakeholder management and communication skills.
• Experience working with marketing, content, design, analytics, CMS, and agency teams.
• User-centric mindset with a focus on awareness, engagement, and customer journeys.
• Fluent English and business French

Nice-to-Have

• Experience with A/B testing tools.
• Familiarity with Hotjar, CrazyEgg, Ahrefs, or similar optimization platforms.
• Experience with enterprise or headless CMS platforms.
• Knowledge of retailer-redirection solutions and digital customer journeys.
• Understanding of web accessibility standards.
• Experience within regulated industries such as healthcare, pharmaceuticals, or consumer health.

Responsibilities

• Own the quality, performance, and user experience of a portfolio of brand websites.
• Partner with global marketing stakeholders to define website priorities and optimization opportunities.
• Drive website visibility through SEO and GEO initiatives.
• Analyze website performance and identify opportunities to improve traffic, engagement, and discoverability.
• Optimize customer journeys to improve product discovery and information accessibility.
• Collaborate with design, content, CMS, analytics, and digital teams to deliver enhancements.
• Support campaign readiness and ensure websites effectively capture and convert incoming traffic.
• Communicate roadmap updates, performance metrics, and recommendations to key stakeholders.
• Support local teams with guidance, governance, and website best practices.

Contract Details

Start Date: End of July 2026

Location: Europe (Hybrid - 3 days on site in Paris)

Workload: Full-time

Duration: Long-term contract

Rate: Up to €650/day

Industry: FMCH/ Pharma / Digital Marketing

Interested?

Send your CV to:

Global Enterprise Partners

📧 i.merhai(@)globalenterprisepartners.com

☎️ +31 20 522 1797

🌐 www.globalenterprisepartners.com