CRM Manager

CRM Manager (Sales & Data Enablement) - Italy - 12+ months

Global Enterprise Partners is currently looking for a Senior CRM Manager for a strategic, business-critical transformation initiative with a leading organisation in Italy.

This role goes beyond traditional CRM administration and focuses on driving adoption, data readiness, and CRM-led transformation, while preparing the organisation for a major CRM migration and AI-enabled capabilities rollout.

Requirements for the CRM Manager Role:

• Proven experience in CRM leadership roles within large, complex organisations
• Strong background in Sales Excellence, CRM transformation, or adoption programmes
• Experience driving behaviour change and CRM adoption across field sales teams
• Hands-on experience with CRM data quality, governance, and data structures
• Exposure to AI-driven or analytics-enabled CRM use cases
• Ability to bridge Sales, CRM, and Data/AI teams
• Experience working in pharma, life sciences, or FMCG environments (required)
• Proven experience leading or supporting CRM migration / transformation projects
• Strong stakeholder management across Sales, IT, Data, and global teams
• Pragmatic, hands-on mindset with strong ownership and delivery focus

Responsibilities for the CRM Manager Role:

• Own continuous CRM improvement, focusing on usability, adoption, and business value
• Drive CRM adoption and behavioural change, going beyond training into real usage
• Act as the key bridge between CRM, Data/AI, and global transformation initiatives
• Ensure CRM is AI-ready, including data quality, consistency, and process alignment
• Identify and resolve data quality gaps, ownership issues, and governance challenges
• Translate field feedback into clear CRM and data requirements
• Embed CRM into daily sales routines, planning, and performance management
• Lead adoption strategy and change enablement, addressing resistance and engagement
• Take ownership of the end-to-end CRM migration project
• Coordinate across Sales, IT, Data teams, and external vendors
• Ensure minimal disruption and strong alignment across stakeholders

Details for the CRM Manager Role:

• Start Date: ASAP
• Contract Duration: 12+ months
• Contract Type: Freelance / Contract
• Location: Italy (Milan, hybrid model)
• Working Model: Hybrid

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